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Recent Study Reveals Gender and Geography Shape Crypto Behavior

Bitget’s recent survey found the motivation behind investing in crypto changes based on the region and the investors’ gender.

A recent study shows that gender and geography affect crypto behavior.
Credit: Unsplash, Art Rachen

Bitget, a crypto derivatives and copy trading exchange, has conducted a study on the financial aspirations and investment behaviors of crypto enthusiasts worldwide. The study, carried out from May to August 2023, engaged over 1,500 participants across 20 countries, including Europe, China, Japan, South Korea, Turkey, and English-speaking nations.

Regional Differences in Financial Goals

Regarding financial goals, the study uncovered intriguing variations based on geography. For instance, South Korean investors showed a strong inclination toward improving personal living standards, with 46% of respondents highlighting this as their primary objective. This desire for a higher quality of life was also prevalent in Canada (44%) and Turkey (41%).

In contrast, investors in Malaysia and Taiwan had a different focus. For 36% of respondents in these countries, the top priority was to use crypto investments to bolster family income, reflecting a more communal approach to financial goals.

Gender Influence on Investment Preferences

The study also delved into the role of gender in shaping investment preferences. In countries like South Korea and Japan, female investors emerged as key drivers of personal finance improvement, with 49% and 41% respectively prioritizing their individual financial situations.

Interestingly, South Korea deviated from this trend in one aspect: 17% of male investors in the country expressed a desire to enhance their family's financial situation through crypto investments, compared to just 12% of their female counterparts who shared this goal.

Female investors in Turkey and the United States displayed a unique trend. Approximately 27% of them use crypto investments to fund their children's education, underlining the role of education in shaping their investment choices. In contrast, South Korea and Japan had notably lower percentages for this specific goal, standing at 5% and 4%, respectively.

Investment Amounts Vary

The study also revealed differences in investment amounts across regions. Chinese investors emerged as particularly active, with 18% allocating substantial sums between $50,000 and $100,000. Another 19% invested even more, between $100,000 and $500,000 in cryptocurrency assets.

In Europe, Turkey, and South Korea, approximately half of the investors chose a more moderate path, allocating investments ranging from $1,000 to $10,000. This reflects a more diversified approach to crypto investment in these regions.


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