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Elon Musk Rebrands Twitter to X, an AI-Powered Social Platform, While X Coin Soars Over 4400%

AI-powered “” was announced on July 23 and aims to become the “future state of unlimited interactivity,” the X coin responded to the news by recording over a 4406% increase in 48 hours.

Elon Musk to rebrand Twitter as X.
Photo credit: Carlos Barria. Credit: Reuters

Elon Musk posted a video of a mysterious X logo on his Twitter account and changed his profile picture to the X on July 23.

The video hints that Twitter’s familiar blue bird logo will be changed into a minimalist, black and white X. Even though Musk didn’t post further comments about the topic, Twitter CEO Linda Yaccarino disclosed the details of the X.

Yaccarino said that the rebranding of Twitter would be a “second chance to make another big impression” for the company. Based on her comments, the new X will use AI to transform Twitter into a platform that can offer “everything” and will innovate at a rapid scale.

Yaccarino tweeted:

“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”

She added that the X team is planning rapid launches during the following eight months, which will start to shape X on a grand scale.

Musk has been obsessed with the logo X for a long time, fantasizing about an “everything app” named X. Soon after Musk purchased Twitter, he described the platform as an “accelerant to creating X, the everything app.”

X Coin soars 4406%

X coin recorded a 4406% increase in price following the rebranding announcements. It is worth mentioning that the X coin is not the official coin of It is a completely different crypto that resembles the new Twitter in name and logo by coincidence.

Regardless, the X coin’s price skyrocketed from $0.00001975 to as high as $0.00089 in 48 hours, marking a 4406% increase.

X Coin price rose 4,406% on July 23.
Source: CoinMarketCap

At the time of writing, the X coin is being traded for around $0.00079, which is still 3900% more than X’s price on July 23, before the rebranding announcement.


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